Even if you have the best plan for your workplace mentoring program, you will still need to sell the idea to those in your organization, especially leadership. To do this, you’ll need to explain the benefits of the mentoring program and create a strategy to market and promote the mentorship program to the rest of the organization.Without a marketing plan for your mentoring program, you can suffer some setbacks such as:
However, if you are able to get the organization leadership to support the mentoring program, it will be easier to design a strategy to promote the program internally.
Mentorship programs often start as a grassroots effort with employees looking for ways to further develop their skills and career prospects. However, a workplace mentorship program can help management and the organization as a whole. These benefits should be shared with leaders at your company so that they can see how a successful mentoring program can create a more productive workplace.Lower turnover rate. This is one of the key benefits for any mentoring program. Companies invest a lot of money and time into employees through the hiring and onboarding process as well as through skill development and equipment. It can be very costly when an employee leaves. Some researchers have estimated it costs about nearly a year’s salary on average every time an employee needs to be replaced. This means that any effort to halt the loss should be welcome by management.
One element of mentoring programs that should be shared with high-ups is how cost-effective they can be when trying to reward employees or entice new hires. Because job seekers see companies with mentoring programs as a great place to build their skills for the long-run, organizations can offer a workplace mentorship program instead of more costly offerings.Succession planning. With the number of Baby Boomers leaving the workforce increasing, organizations will need to have solid and realistic plans to replace the employees who are retiring. It has been estimated that 10,000 workers born between 1946 and 1964 hit retirement age each day. A workplace mentorship program can help younger employees prepare to take over for staff members who opt to retire.
By connecting a skilled mentor with a willing mentee a company can help ensure that the talent of their retiring worker gets passed along. Any knowledge and wisdom learned during their years with the organization can be shared, and kept within the company.Equal opportunity. With more women and other minorities entering the workforce, a mentorship program can help them develop skills and capabilities to enable them to be more competitive on the job. In some ways, a workplace mentoring program can create a more level playing field among employees.
Here are some steps to follow when creating your plan to sell the mentorship program.
Whether you are just starting to develop a workplace mentoring program or if you are looking to boost one that has been in place for a while, having a good marketing plan is key to selling mentoring to your business. There are many benefits to having a robust mentoring program in any organization, including those for the participants and the company as a whole. Once a strategy has been designed with goals and desired outcomes, promoting a mentoring program to potential participants will become easier.